Fast Fashion

My latest article has been published on Russia Today

“Fast fashion sounds like a cultural trend, but, in reality, it is the inevitable result of the modern supply-chain superstructure.

This industrial juggernaut has grown powerful enough to influence demand itself, as we see our formerly organically evolving fashion trends are now managed to fit a new and wasteful value-system. Values which prioritize instant gratification and short-term affordability. This manufactured priority swap, while ensuring great profits for the middle-man, is a disaster in terms of the quality of the clothing, the health of the consumer and, most dramatically, the environment. It is the ultimate manifestation of the convenience-cult of the disposable… “


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